Arthur Pober is an internationally known authority in the areas of media, technology, education, and child psychology. Among his achievements, as President Emeritus, he is the creator of the rating system for the videogame industry in the United States and was the former head of special programmes for over 25,000 school children in New York City instituting screening for potential learning disabilities and special needs for youngsters. He serves as senior research fellow to the Annenberg Center for the Digital Future in California, and is the American consultant of the LFM-North Westphalia, responsible for initiating the 15 year Trans-Atlantic Dialogs dealing with the new evolving technologies throughout Europe. He was the International consultant of the European Advertising Standards Alliance (EASA) dealing with advertising self-regulation issues, as well as the Director of EASA’s Education programme. He designed a ten lessons educational module, the 3E Module, which promotes ethical advertising.